Full agency capability
Strategy, casting, production, PR and reporting. Everything an agency does, done by people who actually like doing it.
02How
The idea first. The format after.
Mavemark: creative marketing and talent management. Full agency capability. Zero agency behaviour.
North AmericaSouth AsiaUnited KingdomCreative marketing & talent management
We start with the people who make you stop scrolling: creators, actors, models, artists.
Full agency capability. Zero agency behaviour. We have absolutely no idea what “normal marketing” means.
You bring the brand. We bring the people, the idea and a reason the internet can’t scroll past.
About
Mavemark is a creative marketing and talent management company, born in Manhattan and based in India. We run creator campaigns, PR and production for brands, and manage careers for the people in front of the camera. One belief: marketing should not look like marketing.
Brands we’ve worked with.
Talent becomes ideas.
Ideas become experiences.
Experiences become culture.
Services 01
Your loudest idea
Campaigns
Creator campaigns, PR, films and experiences that don’t behave like ads. Built around people your audience already watches.
01What
Creator campaigns, films & content, PR, experiences
03More
Everything we do ↗
Services 02
Your people
Talent
Representation for actors, creators, models and artists. People, never inventory. Managed for careers, not the next post.
Talent services: casting, contracts and usage, brand matching, representation, career planning, creator partnerships, the Mavens.
01Services
02Roster
Private by default. Shared on request, matched to the brief.
03The Mavens
Invitation only. Knock ↗
Good Work
Talent representation
GQ
We represented our talent in GQ’s video reintroducing Robert Pattinson’s 2010 hairstyle.
Talent representation · View case ↗
Creator campaign management
Samsung
The Galaxy S26 launch and Galaxy AI, carried by our creators at once.
Creator campaign · View case ↗
Experiential production, with Big Boy Toyz
Coffee Rave 3.0
Supercars, coffee culture and live music in one room. The internet did the marketing.
Experience · View case ↗
Creator campaign management · PR collaboration
Sony WH-1000XM6
Editorial-style luxury positioning for Sony’s newest headphones.
Creator campaign · View case ↗
Creator campaign management
SHEIN
Holiday sales told through fashion-haul storytelling, straight to camera.
Creator campaign · View case ↗
Creator campaign management
Passage
A fintech’s first-ever influencer campaign, built from scratch with the founder.
Creator campaign · View case ↗
Services 03
Artists only · a separate practice
The Lab
Music, brought to life. Most artists disappear between releases. The Lab builds worlds fans can walk into while the music keeps playing.
01Enter
Experiences, content, organic promotion, merch, launches ↗
Zero agency behaviour
No forty-slide credentials deck. No three rounds of the same feedback. No meeting about the meeting.
Talent first
We represent people, not inventory. The roster stays private; brands get it on request, matched to the brief.
Born in Manhattan
Started in New York, now based in India, working across North America, South Asia and the United Kingdom.
Where it began
Born in Manhattan.
Mavemark began in Manhattan, New York. That’s where the work started, where our first clients were, and where the way we work was built.
2021
The first one
Our first collaboration and our first model work, for a New York superstore.
New York
The market
The early work was New York work, made for a western audience.
Mavemark
The name
The work got good enough to deserve a name. Same people, same work.
Live · six cities
Where the light is good right now.
Local time where we work, and the light in each city this minute. Creators plan shoots around golden hour. So do we.
New York—America/New York
Los Angeles—America/Los Angeles
Toronto—America/Toronto
Vancouver—America/Vancouver
London—Europe/London
Mumbai—Asia/Kolkata
Times come from your browser’s time-zone database, so daylight saving is handled automatically. Light is calculated from the sun’s position over each city centre: astronomy, not a weather feed. Clouds not included.
Press & recognition
Noticed by the people who notice things.
Are the Himbos on TikTok Actually Serious?
- Beyond the Stage
Get to Know: Michael Thomas White
Thinking
Read every marketing book. Refused to sound like any.
- 01What “not normal marketing” actually meansIt isn’t weird for the sake of weird. It’s work people would miss if it stopped.
- 0217M views does not mean 10x valueVirality gets attention. Relevance and conversion get you paid.
- 03Marketing as habit formationThe best marketing doesn’t just sell you something. It changes what feels normal.
Ready to make something nobody calls normal?
One line is enough. Or write to hello@mavemark.com.